You made a profit. Fantastic
But here’s the uncomfortable truth:
Many business owners are running on fake profit — the kind that looks good on paper but never shows up in the bank.
Why? Because your P&L doesn’t:
Show how much cash you’ve actually collected.
Capture debt repayment or equipment bought in cash.
Reflect poor pricing or waste in operations.
This is why I insist on cashflow reviews + margin analysis, not just profit.
Ready to see the truth behind your numbers?
Contact us today, we'll show you how to run a cashflow truth test